· Introduction:
·
What is Permission marketing?
Permission
marketing is an approach to selling goods and services in which a prospect
explicitly agrees in advance to receive marketing information. Opt-in e-mail,
where Internet users sign up in advance for information about certain product
categories, is a good example of permission marketing
·
Examples of Permission Marketing
·
Sundance Vacations is a travel company that
allows customers to buy vacations in bulk. The company employs a method of
permission marketing by attending sporting events, shows and more and getting
people to sign up to win their annual sweepstakes. The entry forms that are
filled out contain an agreement that says the company is allowed to contact the
person filling the form at the methods provided by the entrant. The potential
client's signature is considered a form of consent to contact them, which
allows the company to then email and phone market to entrants.
·
Facebook is
a prime example – whether it is to post, share, or amplify, the marketer would
have to send a friend request (or a permission) to the potential prospects.
·
Opt-in email is an example
of permission marketing, where Internetusers request to receive information about a certain product or
a service.[11]Supporters of
permission marketing claim it to be effective, as the potential client would be
more interested in information that was requested in advance. It is also more
cost-efficient in comparison to traditional marketing methods, as businesses
only need to target consumers who have expressed an interest in their product
Huffington Post is
an American online news aggregator and blog which offers original content
including the areas including politics, business, entertainment, environment,
technology, etc. The Huffington Post has a clear permission marketing-based
approach: the readers will be required to register on the site using their
social media (such as Facebook, Twitter, etc.). The registration implies that
readers have given the permission for Huffington Post to send them marketing
information, such as newsletters
·
YouTube is a video-sharing website which enables
its users to upload, view, and share videos. Many firms utilize YouTube as part
of their social media marketing strategy to promote their products and
services. Firms specifically make use of the “subscribing” feature to establish
a permission-based relationship with their customers. Subscription would imply
that viewers have given permission for the business to market them with updated
information, campaign, etc.
·
Benefits of Permission Marketing
Permission marketing
allows consumers to choose whether or not to be subjected to marketing. By targeting volunteers, permission marketing assures that consumers pay more attention to the marketing message.
Permission marketing thus encourages consumers to engage in a long-standing,
cooperative marketing campaign.
§ Cost Efficient:
Permission marketing employs low cost online tools – social media, search
engine optimization, e-mails, etc. Furthermore, by only marketing to consumers
who have expressed an interest, businesses can lower their marketing costs.
§ High Conversion
Rate: As the targeting audience are those who has expressed an interest to the
product, it is easier to convert the leads into sales.
§ Personalization:
Permission marketing allows businesses to run personalized campaigns; it allows
them to target specific audiences according to their age, gender, geographical
location, etc.
§ Establish Long-Term
Relationships with the Customer: Through the usage of social media and e-mails,
businesses can interact and build long-term relationships with the customers.
§ Maintains
Marketing Reputation: Unlike Interruption marketing where consumers are
bombarded with marketing messages, Permission marketing only sends information
to those who are anticipating the information. Therefore, prospects who receive
the information do not feel discomfort
·
5 levels of permission in Permission marketing
There are 5 levels of
permission in permission marketing.[clarification
needed]At each successive
level of the permission framework, the business achieves a higher efficiency
state, with a decrease in marketing cost. Thus, businesses usually aim to
achieve the “intravenous permission” level. However, the 5 levels of permission
should not be considered as a necessary sequential process, as more than one
level could apply simultaneously depending on the nature of the business.[9]
§ Situational
permission: The prospect permits the business to come into contact by providing
their personal information.
§ Brand trust:
The prospect permits the business to continue supplying their needs.
§ Personal
relationship: The prospect’s permission is granted because of a personal
relationship that he/she has with someone in the provider organization.
§ Points
permission: At this stage, the customer has agreed to receive goods or services
and has allowed the business to collect their personal data. This is usually
because they are provided with incentives, such as exchangeable points or an
opportunity to earn a prize.
§ Intravenous
permission: The supplier has now taken over the supply function for a specific
good or a service; the customer is completely dependent on the business.
Members:
Im jill bernadeth tadeo,16 years of age, residing at #69 purok 1 san vicente (ebus)guagua pampanga,at Natividad high school.For me marketing is really just about sharing your passion by the means of promoting or even in selling your product and services.
I'm Maria Angelica V. Porcalla. 16 years of age. Residing at #0545 Zone 3 Natividad Guagua Pampanga. I'm Grade 12 student at Natividad High School. For me marketing is a form of activity that are involved in making people know about a certain product
I'm Almea Mae R. Santiago.17 years of age.Residing at #301 Purok 4 Lambac Guagua Pampanga.Grade 12 student at Natividad High School.A wattpad reader.Music and food is life.For me marketing is the way of endorsing or advertising a product or services either its traditional or digital.
Im Eugiene Santos, 17 years of age. i reside at #0099 , Purok 1 San vicente ebus guagua pampanga, Iam Grade 12 Student Section Sanctity. marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.
